Thailand’s digital transformer

Hyperscale data centre firm ST Telemedia Global Data Centres Thailand (STT GDC Thailand), helmed by chief executive Supparat Sivapetchranat Singhara na Ayutthaya, has taken a leading role in the country’s development of digital infrastructure as demand skyrockets.
STT GDC has achieved positive growth in earnings before interest, taxes, depreciation and amortisation (Ebitda), outpacing the industry average.
Mr Supparat said the company positions Thailand as a key player in Southeast Asia’s burgeoning artificial intelligence (AI) economy.
STT GDC Thailand is a joint venture between Frasers Property Ltd and ST Telemedia Global Data Centres.
Mr Supparat oversees all data centre commercial and operational initiatives in Thailand, including the flagship hyperscale centre in Bangkok, STT Bangkok 1.
STT Bangkok 1 can meet rising demand for digital infrastructure, driven by more media consumption and demand for digital transformation in the business and government sectors. The upcoming STT Bangkok 2 will be located next to STT Bangkok 1, adding to the existing 20 megawatts of electricity and tailored co-location services for high-density and AI workloads.
STT Bangkok 3 is now located in the One Bangkok district, Thailand’s largest mixed-use development. It will serve as an interconnection hub, offering high carrier density and low latency — ideal for enterprises needing fast access to data, applications, and cloud services.
With over 20 years of industry experience, Mr Supparat is recognised as a key executive driving transformation and growth in today’s digital economy. He also serves as vice-chairman of the Thailand Data Centre Association and Director of the Thailand-China Business Council, highlighting his significant influence in the sector.
“Over the past two to three years, we’ve concentrated on capturing the hyperscale data centre market,” he said. “A key trend we’re seeing now is the growth of the AI economy. Hyperscale data centres that support this AI economy must be capable of providing effective cooling and high-density servers.
“At STT GDC, we don’t just offer solutions for cloud service providers; we’re also ready to deliver value-added solutions for AI-related customers through innovative cooling technologies.”
In the AI economy, Graphic Processing Units (GPUs) are essential for running AI models but generate significant heat from high power consumption. Traditional air cooling in data centres cannot keep up with increasing GPU deployment, making liquid cooling systems a more efficient solution for managing modern AI workloads.
Mr Supparat said that Thailand has a significant opportunity to contribute domestically and compete regionally. “We see three major markets: the first is a regional hub with Singapore and Malaysia as central locations,” he said. “The second is Indonesia, with its 283 million population representing substantial economic potential. The third is Indochina, where Thailand can effectively compete, particularly with neighbouring countries like Vietnam, Laos, and Myanmar.
“To capitalise on these opportunities, we must ensure several key elements are in place for Thailand to thrive. First, we’ve demonstrated that we meet the right standards and can attract hyperscale cloud providers to the country.”
Additionally, STT GDC has successfully supported AI-related customers, he said.
As this business expands, the company expects to see increasing interest from other customers looking to enter Thailand’s market.
“Our goal is to position Thailand as a leading digital infrastructure hub for Indochina, fostering growth and innovation,” said Mr Supparat.
He praised the government’s policy supporting digital infrastructure development but urged it to consider future AI use cases. He noted that the nation can leverage AI to enhance the value of existing electric vehicles (EVs) and their infrastructure, particularly by transforming them into autonomous vehicles (AVs) for the logistics industry.
Mr Supparat said STT GDC takes great pride in its customer-centric approach.
“Our global presence is supported by data centres spanning from the United Kingdom to Japan. What makes the Thai team particularly proud is that the data centre we’re currently operating has been built from the ground up,” he said.
“With the wisdom of our board and shareholders for the right timing, we have successfully grown this business from zero to 1 billion baht in a remarkably short time, surpassing the industry standard.
“Not only have we established a strong revenue base, but more importantly, we have also attracted a diverse range of clients, including Cloud and AI providers.”
This diversification has enabled the company to achieve positive Ebitda within four years, outpacing the five-year industry average.
“My team and I spend about 80% of our time engaging with customers,” Mr Supparat said. “We understand their goals and definitions of success, and by working closely with them, we aim to grow both the industry and our businesses together.”
Supparat Sivapetchranat Singhara na Ayutthaya
Chief Executive Officer of ST Telemedia Global Data Centres (Thailand)